Book Covers that Add Value

We’ll talk about consistency in creation and what time. Then with acknowledgements to Tim Ferris, we’ll talk about the five hour workweek for writers. If you can just work out one hour a day, you can get a book done in a couple of weeks easily. The sweet spot for a short Kindle Book is probably about 10,000 words. People are used to consuming much shorter content in Kindle. You can write something long of course but you can … if it’s good if people love short stories and if it’s how to stuff as long as it’s good and it does what it promises on the title. People are happy with short works so you can get books out there really quickly.

We’ll also get through the seven step research system and the nice step writing system that I used to get stuff done quickly. We’ll get back to the author publisher model because that will affect how you settle this up. We’ll talk about the two types of publishing, traditional publishing and commission publishing what those mean. Why you might want to do one or the other or both of those. How you can outsource your book for your research and how you can find good writers at inexpensive prices. Module four is going to be all about formatting and publishing your books.

Now this is I call it the Kindle formatting minefield because this throws a lot of people. What I’m going to do is show you how you can … even if you are doing it yourself, how you can avoid a complete and you just walk on the edge of that minefield. Plus as well as that you can also outsource the process, you don’t even have to do it yourself. You can see there, there is loads of different types of formats you can use for your book. It can be very confusing if you don’t know which one is best and why. We’ll skip around that I’ll show you what to do which format is best and how you can outsource the whole thing if you don’t want to spend time on itself.

Rules for Book Design

In this post, we’ll talk about serialization of your books, we’ll talk about list building for fiction and nonfiction going into that in more detail more advanced stuff. We’ll talk about building a backend because really unless you are selling millions of books the backend. The backend actually has more potential than the book sales itself. You can make a great living just from the royalties.


Building a Book Design To do list

If you just do that and you don’t build a list, you are leaving a lot of money on the table. We’ll talk about building your backend. We’ll also talk about the author publisher model, because you can write it yourself or you can outsource it. You can publish other people’s stuff.

Or you can combine those three things together so we’ll talk about that the pros and cons of each one and how you can go about doing those. There are a few other strategies which we will cover on there as well. That will be module one and then module two we’ll talk about profitable niches or genres. Whether to go into fiction or nonfiction, I’ll tell you right now. It really doesn’t matter you are just going for whatever you find most interesting because they are both huge, huge markets. Within that we look at profitable niches and genres and we’ll look at the mega niches.

Market Research

You’ll want to look at how big your market is in advance before you spend any time or invest any money getting your book written. How to figure out the serialization potential of your books. How to get inside information from Google and how you can ethically spy into your competition? You can see, not just how many sales they are making so you can help judge if it’s a market you want to get into.

Also you’ll be able to tell how many books you are going to need to sell in order to hit the bestseller list. Because if getting yourself up on the bestseller is how you generate momentum. We can figure all that out in advance before you even type the first word.

Module three is about running good books quickly. Again this implies whether you are doing it yourself or whether you are outsourcing it. We want it to be good but we also, we don’t want to be hanging around spending months or weeks and months writing a book. You can get a good Kindle book just part time easily in a couple of weeks. Less a lot less if you are doing full time.

In the next post, we’ll talk about the only type of work that matters when you are writing your book. The difference between what’s fair when to succeed, we’ll talk about work in the 80/20 principle. How you can set things up to be hyper productive and get your book done very quickly even if you’ve got working on the day job at the same time.

Credibility for your Book Design

I want to get you to number one bestselling author. If it’s applicable to you to establish yourself as an expert in your field. At the same time as you are doing that, it’s a way of making a full time income working part time. Also if you want scale it up, you can give yourself financial freedom and if you get financial freedom you are going to have time freedom as well which is awesome.


Get the Credibility You Need

Again just to come back to this, to give you the credibility for the rest of your life of being a bestselling author. That’s what this is about and … excuse me. Because it is a system if you follow it right anyone can do this, okay. There is the opportunity on Kindle and Amazon is massive right now.

If you want to take the action and get your book set up and you can have assortments as well if you don’t want writing it yourself. This is how it’s going to work, it’s going to be live training at the end of every session. We are going to do live work and that’s for seven weeks okay. How to write your book, how to choose a niche or a genre that’s going to be get you plenty of sales. How to get it formatted and published and then how to promote it.

What’s Coming Next

We are going to go through all the stuff that we’ve done today and a lot more advanced stuff as well once your book is up and running and making those organic sales on Kindle.
What I want to do here is just go through very briefly what’s in each module so you know what to expect I haven’t got time to go through everything in detail because it’s seven weeks of stuff. The first module is all going to be about how to monetize Kindle books.

There is lots of ways of doing this, you really want to know what you are going to do going into this. You get everything set up and you can use more than one strategy with the same book. You need to know how to do that.

We’ll talk about royalties and pricing strategies and how to optimize your royalties in the next post.

Come On CreateSpace!


CreateSpace is now synonymous with self-publishing and they’ve made it incredibly easy for all of us to self-publish and book within a few minutes–especially if you’ve already done it a time or two. What is it with their cover templates though?

If you’ve ever walked yourself through the process of publishing a book there, or even researched on their website, you’ve probably run into the section on cover design.

I have to say, as easy as it is to get your book through their system after you know the process, that website is shockingly unintuitive. Especially when you consider the fact that it’s OWNED by Amazon–the most successful online retailer in the world. Talk about a company who knows how to structure a website. For whatever reason, they’ve invested very few resources in navigation for the CreateSpace site.

If you’re like me, you found yourself researching their cover requirements and come across a button that lead you to a series of a terrible book template area they have that is hideous and cumbersome to use. Not to mention, I’ve seen tons of those covers all over Amazon.

They have so much technology available, it’s hard to believe they’ve not launched a paid system where you can input all your data into the book template and choose from tons and tons of images to easily make a book cover for your book.

The current one they offer is free and in this case you definitely get what you pay for. I’m not really sure how anyone has the patience, or the taste to commit to one of those things honestly. The same way Amazon bought CreateSpace, it seems prime time for them to acquire a similar company who perhaps already has the technology built out to do this kind of work. comes to mind as I’ve noticed they recently launched a more aggressive campaign as a book publishing platform.

We’ll see what happens.

Non-Fiction Book Cover Design Successes

As promised, I’ve listed some of the top selling non-fiction, self-published books that did it either acting as their own book cover designer or by working with one. We can’t know the actual sales results or number for any given title because that information is confidential. However, in this case the ranking has been tracked for many months and sometime years , so we can be sure the rankings are an accurate show of the book’s success. Achieving this does not have to be left up to random chance occurrence. It’s something you can do—that anyone who really want to can do too.

Product DetailsProduct DetailsProduct Details

HCG Weight Loss Cure Guide

Linda Prinster, CreateSpace. Amazon Bestseller.

How to be a Super Hot Woman

Mandy Simons, Outskirts. Selling in the top 1%.

Not Manifesting? This Book is for You!

Kathleen Mackenzie, Outskirts. Selling in the top 2%.

If I’m So Smart, Why Can’t I Lose Weight?

Brooke Castillo, BookSurge. Selling in the top 2%.

Practical Chess Exercises: 600 Lessons from Tactics to Strategy

Ray Cheng, Wheatmark. Top 1% for more than two years.

The AdSense Code: What Google Never Told You About Making Money with AdSense

Joel Comm, Morgan James. New York Times Bestseller.

Raw Foods for Busy People, Jordan Maerin, Lulu. Top 1% for over four years.

Wire Wrapping: The Basics and Beyond (jewelry making)

Jim McIntosh, CreateSpace. Selling in the top 1% for over a year.

For more information on how to make a book cover, we recommend the blog at

Nonfiction Book Covers

Nonfiction Book Cover Design and Sales

To show you that it’s possible to succeed by using a self-publishing company, scan a few of the better selling book covers and titles that will be listed in a future post. The books that will be named are selling really well on Looking over this should definitely give you confidence in the idea that self-publishing and making your own book cover can work. Also, they demonstrate (on a small scale) the different kinds of books that can work for self-published non-fiction. In bold will be the title of the book, then the author’s name below it. To see the actual cover, you’ll need to visit the website they’re being sold on.

Next will be the self-publishing company and the ranking showing at Amazon. What you will see are all real books and titles, some of them holding a high rank position for many consecutive years.

Designing a Book and book cover is Easy

Stumbling On Happiness Book coverTalent Code front coverYes, you actually can design your own books and book covers from your desktop computer using basic programs and free, cheap, or public domain images you can find with a simple Google search using the web. You don’t even need to write the actual book if you don’t want to, as there are are tons of public domain books readily available for free download at places like and You will need to work on the formatting of these texts to make them look good, but that can be done in MS Word. You will also need some serious proofreading and editing because most of those documents were scanned and converted to type with a computer program that gets a lot wrong, including massive run on sentences and misspellings.

Formatting a Book

Before it can be made into a sellable product, your manuscript should be saved as a high-quality PDF. There is online software available on the net where you can do this for free, or you can use a paid service like Acrobat. Many of the more expensive self-publishing companies will take care of this step for you as part of the cost. Avoid a firm that wants to charge additional fees for this simple step. It’s something you can easily do yourself for free. Once you do that, all you need is a book cover and you’re ready to publish!